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Asahi Kasei SunForce™

About SunForce™

We take our commitment to our customers seriously. Get to know Asahi Kasei SunForce™ in Europe

Asahi Kasei SunForce™

Strategy for the European Market

The European automotive industry is a clear and declared goal, and SunForce™ plays a key role here.

About Asahi Kasei SunForce™

Asahi Kasei Europe is strengthening its marketing and business development activities with a convincing portfolio of high-performance materials such as engineering plastics, synthetic rubbers, technical fibers and products for high-performance batteries: The European automotive industry is a clear and declared goal, and SunForce™ plays a key role here.

“Our intention is to strengthen the application development and technical marketing of SunForce™ in Germany and Europe – not only for automotive battery parts, but also in automotive electronics and composite core applications for exterior and interior parts, as well as medical devices, electric products and other advanced technologies”, Nobuhiro Kikuchi, Manager for SunForce™ at Asahi Kasei Europe, explains the company’s ambitions on the European market.

About SunForce™

SunForce™ was introduced to the Japanese market in 2011. Marketing activities on the European market have started in 2016, with the establishment of Asahi Kasei’s European operational headquarter Asahi Kasei Europe in Düsseldorf, Germany. Together with its recently introduced polyamide beads foam, the company will present SunForce™ at the Foam Expo Europe (10-12 September) in Stuttgart, and at the K 2019 (16-23 October) in Düsseldorf.

Our Global Presence

Founded in 1922, the Asahi Kasei Group is a diversified manufacturer centered on chemistry. Throughout over nine decades of growth, we have continued to proactively diversify and adapt our operating portfolio to changes in the economy, changes in society, and changes in the environment. The history of the Asahi Kasei Group is rooted in Japan’s first ammonia production by chemical synthesis, using hydroelectric power, which formed the basis for our synthetic chemistry and chemical fibers businesses.

Supporting You In Driving The Innovative Mobility Of Today And Tomorrow

Mission of Asahi Kasei Europe

We contribute to life and living for people around the world.

This is the Asahi Kasei Group’s unchanging reason for being. What we never cease to strive for, though the needs of society change throughout the ages. It is in our very nature, deriving from a sincere regard for the people of the world.

Vision of Asahi Kasei Europe

Providing new value to society by enabling “living in health and comfort” and “harmony with the natural environment”

This vision for the Asahi Kasei Group indicates the direction in which our business activities advance based on our Group Mission to meet the needs of the times.

Values of Asahi Kasei Europe

Sincerity – Being sincere with everyone

Challenge – Boldly taking challenges, continuously seeking change.

Creativity -Creating new values through unity and synergy.

These are the shared values that must be held by the people who work in the Asahi Kasei Group. They define our fundamental approach in the process of pursuing our Group Mission, held in common among our diverse range of personnel.